Allison Manetakis of Oracle, writing about optimizing merchant cost and efficiency for MultichannelMerchant.com:
The premise here is solid—it stands to reason that a single touch point for data can make order flow and order responsiveness smoother for both customer and operator. What shores up this idea, though, is the following statement that demands well-trained human teams on the ground in service of the larger commercial infrastructure.
Search for a "Perfect" order can also include a search for effective time-to-ship, and time-in-transit. Software and integration technologies are making the world of commerce faster, and better from the inside out, but any merchants, or service providers to the retail industry also should demand this effectiveness from their physical infrastructure. The fastest growing retailers have implemented multiple distributions centers to accommodate speedier delivery times, and automation and product tracking technologies are being built into fulfillment centers more every day.